Heather DeStefano

SVP, Director of Digital Innovation MidWestOne Bank

Heather has over 20 years of digital product experience including time at Wells Fargo, US Bank, Target, UnitedHealth Group, and smaller organizations. She has been responsible for leading vendor and implementation partner selection and has led multiple website and mobile app redesigns and digital onboarding implementations leveraging fully internal product and development teams, only third-party partners, and a hybrid of both.

Day 2: Elevating And Personalizing the Customer Journey

1:45 PM Presentation: Innovation Partnerships: Rethinking Vendor Partnerships To Reduce Cost and Maximize Innovation

R&D costs time and resources that not all banking institutions have. Join Heather DeStefano of MidWestOne, as she discusses tried and true strategies to reshape your vendor relationships into collaborative partnerships in innovation and strategy.

Identifying gaps in your digital experience, to see where you can build and where you need to buy.
Meeting with and renegotiating performance metrics, with each partner to set them up for success and ensure they are informed and aligned on your organizational roadmaps.
Making clear your partners need to bring product and strategy minded focus to vendor meetings to ensure improvements are consistent instead of focused on the next contract.
Breaking out of your bank’s echo chamber by encouraging your vendors to get creative and show you what they are doing for other banks, and what they are seeing from competitors.

Check out the incredible speaker line-up to see who will be joining Heather.

Download The Latest Agenda