Joe Crawford

Joe Crawford

Global Head of Solution Engineering glassbox
Joe Crawford

Joe Crawford is the Global Head of Solution Engineering at Glassbox, where he leads a worldwide team of experts empowering enterprises to transform digital customer experiences through data-driven innovation. With over two decades of experience implementing enterprise-grade digital experience monitoring and customer analytics platforms, Joe helps organizations in banking, insurance, and financial services turn behavioral insights into business outcomes.

Throughout his career, Joe has been recognized for bridging the gap between technology and customer experience — designing scalable solutions that enhance visibility, optimize performance, and elevate engagement across complex digital ecosystems.

A frequent speaker and thought leader in customer experience analytics, Joe has presented at global conferences including ProductCon New York, CXFS Connect, and IBM Amplify, and his insights have been featured by Forbes, InformationWeek, and StarCIO. Beyond Glassbox, he serves on multiple nonprofit boards and remains passionate about mentoring the next generation of technology leaders.

Elevating And Personalizing the Customer Journey

4:45 PM Invisible Risks, Digital Gaps: Building Empathy and Trust in a Frictionless Banking World

Digitization has revolutionized financial services — simplifying interactions, reducing friction, and expanding reach. Yet behind every click and chatbot lies a new frontier of risk and opportunity. As customers increasingly engage in invisible, self-service environments, financial organizations are losing the physical cues that once signaled dissatisfaction, distress, or deceit.

How do we spot a struggling customer when there’s no voice, no face? How do we design digital experiences accessible to all, not just the tech-savvy? And how do we detect and prevent fraud without compromising trust?In this session, Joe Crawford, Global Head of Solution Engineering at Glassbox, unpacks the emerging digital gaps in the customer journey and offers a vision for how Financial Services leaders can rebuild empathy and assurance at scale. Drawing from real-world examples and behavioral insights, he will outline:

  • The rise of the “silent sufferers” in a self-service world
  • Accessibility gaps and how to design inclusively for digital customers
  • Behavioral and digital signals that can uncover customer distress or potential fraud
  • How data, journey analytics, and proactive service models can restore human insight and trust
  • What a truly digitally-native support strategy looks like — beyond retrofitting call center logic

    This is a call to move past surface-level digitization and embrace the nuance, complexity, and responsibility of the digital financial experience.

    Check out the incredible speaker line-up to see who will be joining Joe.

    Download The Latest Agenda