Greg Smith

Senior Vice President of Digital Banking & Products Banc of California, Inc.

Greg is Senior Vice President of Banc of California’s Digital Banking and Strategy team. Based in Pasadena, he is responsible for the bank’s digital vision, product ownership and design for all the bank’s digital properties. In this role Greg oversees the bank’s growth and development of new digital capabilities that help to meet evolving client needs. In addition, Greg is at the forefront of the bank’s fintech and partnership engagements, meant to ensure that the newest technology solutions are being reviewed and implemented. As a recognized thought leader in the digital banking industry, Greg routinely presents at banking forums and conferences on all topics related to digital transformation.

Prior to Banc of California, Greg worked at City National Bank in Los Angeles, where he spent five years as a senior vice president leading the Digital Channels and Innovation team. He was responsible for the successful launch of their first mobile app for both consumers and business clients. Additionally, he led the migration of all City National client applications to the Azure Cloud. Prior to joining City National, he served as head of digital platforms at Transamerica, where he oversaw the delivery of a new digital platform for the company’s 16 million customers, including an award-winning mobile app experience.

Through nearly 20 years in management, he has developed large-scale high-performing teams, and mentored colleagues of all levels. Greg is very passionate about leadership, career advocacy and development. He earned his bachelor’s degree from Saint Michael’s College. He lives in La Canada, CA, with his wife and son.

Day 2: Elevating And Personalizing the Customer Journey

9:40 AM KEYNOTE PANEL: Banking as A Service: Forming Effective BaaS Partnerships to Increase Deposits and Expand Banking Services

The Banking as a Service (BaaS) market was valued at $18.6 Billon in 2024 and is only expected to grow as companies compete for space in people’s digital wallets. BaaS offers a chance for digitally mature banks to expand their customer base with low effort by serving as a sponsor bank to digitally native platforms, e-commerce brands, ride hailing, device loans and more.

Join this panel of BaaS leaders to discuss lessons learned on:

Creating a profitable revenue model to spread costs and profits across the bank, network, processor, and the outside company’s (e-comm, nonfinancial brand etc.) from the outset.
Adopting and/or building APIs to provide more seamless integration with third party payment and wallet services.
Ensuring partnerships are fully compliant with jurisdictional rules and operate with appropriate licenses.
Working closely with processors as program managers to facilitate seamless authorizations, and other complex processes between partners.
Building a digital first brand that reduces overhead and appeals to new customers less likely to visit branches

Check out the incredible speaker line-up to see who will be joining Greg.

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