The Banking as a Service (BaaS) market was valued at $18.6 Billon in 2024 and is only expected to grow as companies compete for space in people’s digital wallets. BaaS offers a chance for digitally mature banks to expand their customer base with low effort by serving as a sponsor bank to digitally native platforms, e-commerce brands, ride hailing, device loans and more.

Join this panel of BaaS leaders to discuss lessons learned on:

• Creating a profitable revenue model to spread costs and profits across the bank, network, processor, and the outside company’s (e-comm, nonfinancial brand etc.) from the outset.
• Adopting and/or building APIs to provide more seamless integration with third party payment and wallet services.
• Ensuring partnerships are fully compliant with jurisdictional rules and operate with appropriate licenses.
• Working closely with processors as program managers to facilitate seamless authorizations, and other complex processes between partners.
• Building a digital first brand that reduces overhead and appeals to new customers less likely to visit branches