March 3 - 5, 2026
Hilton West Palm Beach, FL
Josh Hucul is the Vice President of Lending Technology at ChoiceOne Bank, with over 15 years of experience in commercial banking, primarily in commercial credit. He began his career in 2008 as a Credit Analyst and progressed through several leadership roles, including Vice President Credit Manager and Vice President Senior Credit Manager.
In 2019, Josh founded and led the development of Metriciti, ChoiceOne’s commercial lending platform, which has recently expanded into a SaaS offering for other financial institutions. Since transitioning to his current role in 2023, he has focused on driving innovation and delivering digital solutions that enhance commercial lending operations.
Using Metriciti—ChoiceOne Bank’s internally developed commercial loan origination platform—as a case study, this session explores a key question facing many financial institutions: build or buy?
Approached from a business perspective, the discussion will cover the pros and cons of each path, share practical strategies for success, and highlight lessons learned throughout the development journey. Whether your institution is considering building its own solution or evaluating vendors, attendees will gain actionable insights to guide future technology initiatives.
Check out the incredible speaker line-up to see who will be joining Josh.
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