John Barbalaco

EVP, Chief Banking Officer DR Bank

John Barbalaco, Chief Banking Officer of DR Bank, where he oversees commercial lending, retail branch banking and marketing for the Connecticut-based community Bank. A seasoned banking executive with over twenty years of experience. John’s background is in commercial lending and credit, however, through his role at the Bank, he has spent the last several years steering the Bank’s marketing efforts towards digital marketing. Through the expansion of search engine optimization, google analytics and social media advertising, the Bank has expanded its reach and understanding of the effectiveness of its marketing efforts.

A native New Yorker, John holds a BS in Finance from Fordham University and MBA from the University of Connecticut.

Day 1: Implementing Structural Change To Accelerate Digital Evolution

12:50 PM KEYNOTE PANEL DISCUSSION: Omnichannel ROI: Maximizing Marketing Investments Through Smarter Channel Strategies

Today’s marketing leaders are under pressure to do more with less—balancing efficiency with innovation in a rapidly shifting digital landscape. As emerging technologies like AI-powered search and evolving social platforms reshape consumer behavior, marketers must continuously reassess where and how they invest.

This panel will explore how to prioritize marketing spend across channels to maximize engagement, retention, and customer lifetime value. Among the topics discussed:

Investing in data driven insights and analytics to better segment customer profiles.
Creating effective attribution models to measure the most effective marketing channels.
Setting reputation models for content marketing to evaluate engagement of blogs, social, and branded channels.
Working back from marketing goals to create actionable KPI.

Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda