As digital finance evolves, the opportunity for new banking models that deliver differentiated customer value has never been greater. In this C-Suite case study, Jason Coots, CMO of Battle Bank, N.A., shares the strategic vision behind building a new national digital bank that meets unmet customer needs for higher yields, broader product access, and seamless digital experiences. Jason outlines the market opportunity, customer insights, and organizational alignment required to move from concept to execution.

In partnership with Sngular US, Chris Brown, Managing Director, discusses how specialized delivery teams supported Battle Bank’s marketing-led initiatives—helping translate launch strategy, customer experience, and go-to-market priorities into production-ready capabilities. Together, they explore the operational and technical realities of standing up a modern digital bank and how the right execution partner helped accelerate readiness while reducing delivery risk. This session delivers candid lessons learned, early outcomes, and practical frameworks that other mid-market and digital-first banks can apply.

What You Will Learn

• Market & Customer Insights: How Battle Bank identified unmet digital banking needs and shaped a compelling launch proposition
• Execution Challenges: What it takes operationally and technically to move from launch vision to real-world execution
• Partnership Enablement: How specialized delivery support can accelerate marketing-led initiatives and launch readiness
• Actionable Takeaways: Practical lessons other banks can apply to digital launches and expansion initiatives