Chanelle Yarber

Chanelle Yarber

Vice President of LifeCycle Marketing First United Bank and Trust Company (KY)
Chanelle Yarber

Chanelle Yarber is a powerhouse in entrepreneurship, marketing, and purpose-driven leadership. With over 15 years of experience across corporate and startup sectors, she builds resilient brands that resonate—especially in underserved communities.

As Vice President of Lifecycle Marketing at First United Bank, Chanelle leads strategic efforts that strengthen customer relationships across 72 locations in Texas and Oklahoma. Her campaigns support the bank’s mission to elevate lives through financial empowerment, faith, wellness, and growth.

A founder at heart, Chanelle launched BrightGirl Media, a multicultural agency helping small businesses and financial institutions authentically connect with diverse audiences. From grassroots campaigns to multimillion-dollar strategies, she bridges the gap between hustle and infrastructure, creativity and compliance, culture and conversion.

Day 1: Implementing Structural Change To Accelerate Digital Evolution

12:50 PM Keynote Panel Discussion: Omnichannel ROI: Maximizing Marketing Investments By Optimizing Your Channel Strategies

Today’s marketing leaders are under pressure to do more with less—balancing efficiency with innovation in a rapidly shifting digital landscape. As emerging technologies like AI-powered search and evolving social platforms reshape consumer behavior, marketers must continuously reassess where and how they invest.

This panel will explore how to prioritize marketing spend across channels to maximize engagement, retention, and customer lifetime value. Among the topics discussed:

  • Investing in data driven insights and analytics to better segment customer profiles.
  • Creating effective attribution models to measure the most effective marketing channels.
  • Setting reputation models for content marketing to evaluate engagement of blogs, social, and branded channels.
  • Working back from marketing goals to create actionable KPI.

Check out the incredible speaker line-up to see who will be joining Chanelle.

Download The Latest Agenda