Chanelle Yarber

Vice President of LifeCycle Marketing First United Bank and Trust Company (KY)

Chanelle Yarber is a powerhouse in entrepreneurship, marketing, and purpose-driven leadership. With over 15 years of experience across corporate and startup sectors, she builds resilient brands that resonate—especially in underserved communities.

As Vice President of Lifecycle Marketing at First United Bank, Chanelle leads strategic efforts that strengthen customer relationships across 72 locations in Texas and Oklahoma. Her campaigns support the bank’s mission to elevate lives through financial empowerment, faith, wellness, and growth.

A founder at heart, Chanelle launched BrightGirl Media, a multicultural agency helping small businesses and financial institutions authentically connect with diverse audiences. From grassroots campaigns to multimillion-dollar strategies, she bridges the gap between hustle and infrastructure, creativity and compliance, culture and conversion.