Willis Chang

Digital Transformation Officer Kinecta Federal Credit Union

Willis Chang is the Digital Transformation Officer for Kinecta Federal Credit Union (Manhattan Beach, CA, $6.7B in assets) reporting to the CIO, where he leads their Digital Transformation efforts, PMO, Digital Banking, and technical product owners to execute on strategy initiatives. He has served in many different roles over his 20-year IT / digital career at Kinecta.

Willis is also an active industry participant and is currently the Chair of the America's Credit Unions' Technology Council Executive Committee. He received his Bachelor of Science in Business Administration (MIS) from the University of Southern California.

February 24th | Day 1: A Roadmap For Digital Transformation

9:40 AM Keynote Panel Discussion: The Modern Banking Experience: Translating High Touch Banking In Today’s Digital Age

With digitization being a necessity to meet customer expectations in an increasingly digital world, the financial industry needs to embrace their local and relationship building “roots.” Banks need to identify relevant solutions and strategies to bring the warmth of the in-person to the digital experience.

Listen to finance leaders discuss the importance of how to evaluate new features that can help build a deeper relationship with their customers.

Understanding which aspects of physical banking interactions should be translated into digital
Prioritizing and testing your UX for ease of use and accessibility
Using data and transactional history to best understand customers’ needs and offer them the right product at the right time
Identifying the best moments to implement self-service (i.e. digitally depositing a check, etc) versus when to offer more in depth discussions and support (i.e. preparing for college loans, readying for retirement, etc.)

Check out the incredible speaker line-up to see who will be joining Willis.

Download The Latest Agenda