Future Digital Finance Connect 2025

February 24 - 25, 2025

Intercontinental New Orleans

Sherry Graziano

Head of Digital, Client Experience & Marketing Truist

Sherry Graziano is head of digital, client experience, and marketing for Truist, responsible for creating shareholder value through brand awareness and consideration, client growth and engagement, and digital adoption for the company’s more than 15 million clients. Her team’s mission is to deliver seamless, personalized, and empowered client and teammate experiences that attract and strengthen relationships, build community and client trust, and deliver on Truist’s purpose, including caring for seven million digitally active clients, and two million daily mobile interactions. Graziano is a member of Truist’s Operating Council.

Prior to her current role, Graziano led digital and care center banking for Truist. This included daily operations of Truist Care Centers, IVR and agent-assisted channels across 120 million client interactions annually. Graziano also previously served as director of digital commerce for Truist, where she led the implementation of innovative digital growth strategies. She has held leadership positions in mortgage, including sales strategy, operations, and transformation.

Graziano has 20- plus years’ experience in financial services, building and leading high-performing teams across digital commerce, mortgage, operations, and business transformation. Graziano serves on the board of directors for Truist Foundation, Apparo IT for Nonprofits, Rollins College AI-EDGE, and Akoya, and previously served on the board of directors at Bank Administration Institute (BAI). She is a member of the Charlotte Symphony Orchestra Audience Relevance and Community Outreach Committee. She co-chairs the Generations@Truist business resource group, and previously co-chaired the Women@Truist business resource group. Graziano earned her bachelor’s degree in health and human performance from the University of Florida and a master’s degree in human resources management from Rollins College.

In alignment with the Truist purpose to inspire and build better lives and communities, Graziano’s personal purpose is to listen to learn, live authentically in the moment, and pay it forward

February 24th | Day 1: A Roadmap For Digital Transformation

9:40 AM Keynote Panel Discussion: The Modern Banking Experience: Translating High Touch Banking In Today’s Digital Age

With digitization being a necessity to meet customer expectations in an increasingly digital world, the financial industry needs to embrace their local and relationship building “roots.” Banks need to identify relevant solutions and strategies to bring the warmth of the in-person to the digital experience.

Listen to finance leaders discuss the importance of how to evaluate new features that can help build a deeper relationship with their customers.

  • Understanding which aspects of physical banking interactions should be translated into digital
  • Prioritizing and testing your UX for ease of use and accessibility
  • Using data and transactional history to best understand customers’ needs and offer them the right product at the right time
  • Identifying the best moments to implement self-service (i.e. digitally depositing a check, etc) versus when to offer more in depth discussions and support (i.e. preparing for college loans, readying for retirement, etc.) 

Check out the incredible speaker line-up to see who will be joining Sherry.

Download The Latest Agenda