Heather Resh

Marketing Operations Manager Global Credit Union

Anchored in Anchorage, Alaska, Heather Resh is a dedicated advocate for digital transformation and the power of personalization to deliver tangible results. In her role as Marketing Operations Manager at Global Credit Union, which serves over 750,000 members worldwide through more than 70 branches in five states and Italy, Heather thrives on leading dynamic teams that leverage data and technology to foster innovation, drive measurable growth, and deepen customer relationships.

February 25th | Day 2: Implementing New Gen Tech To Attain Digital Maturity

8:45 AM Keynote Panel Discussion: Next Gen Personalization: Identifying The Tools And Technologies To Offer The Right Products, Messaging And Insights To Enhance The Customer Journey

Banking customers today expect an Amazon-like experience in all aspects of their daily lives, from food ordering, to entertainment, and more. With 80% of customers more likely to do business with brands that provide a personal and engaging experience, FIs have a literal treasure trove of data to use to help support their personalization efforts.

Designing a personalization roadmap to chart goals and stay on track
Evaluating your data to see where personalization makes the most sense
Turning transactional data into customer insights
Discovering where your personalization efforts can be enhanced by technology partners
Creating customer personas to structure relevant messaging and retain them long-term

3:20 PM Digital Deep Dive: Customer Segmentation and Personalization: How data can be used to create detailed customer segments for personalized marketing

Join Heather Resh of Global CU, in an interactive group discussion on how to get the most from your customer segmentation for impactful and personalized marketing.

Check out the incredible speaker line-up to see who will be joining Heather.

Download The Latest Agenda