Eric Schurr

Chief Strategy Officer Sunrise Banks

Currently serving as Chief Strategy Officer for Sunrise Banks, Eric is responsible for driving innovation and growth in the banks’ fintech, national lending, and transaction banking services. He leads the fintech sales efforts, building relationships and partnerships with fintechs to deliver new products and capabilities that enhance financial inclusion and social impact. He also leads the design of internal capabilities and customer-facing products.

Eric is a Certified Foresight Practitioner, an applied futurist, and a professional speaker, and principal at Sextant Advisors, helping financial institutions navigate complexity and realize their future.

He has shared his insights and expertise on topics such as the future of personal financial management, the future of payments, and the role of transparency and trust in the age of consumer data digitization at international forums and conferences. He is passionate about empowering financial wellness for consumers and communities and building resilient and trustworthy systems in a complex and uncertain environment.

Eric’s background includes underwriting, portfolio management and product development at Capital One and US Bank. He was also a founder in a fintech providing agent credit card issuing services to the credit union industry. Eric holds an MBA from the University of Chicago, and a bachelor’s degree from the University of Wisconsin.

Day 2: Elevating And Personalizing the Customer Journey

9:40 AM KEYNOTE PANEL: Banking as A Service: Forming Effective BaaS Partnerships to Increase Deposits and Expand Banking Services

The Banking as a Service (BaaS) market was valued at $18.6 Billon in 2024 and is only expected to grow as companies compete for space in people’s digital wallets. BaaS offers a chance for digitally mature banks to expand their customer base with low effort by serving as a sponsor bank to digitally native platforms, e-commerce brands, ride hailing, device loans and more.

Join this panel of BaaS leaders to discuss lessons learned on:

Creating a profitable revenue model to spread costs and profits across the bank, network, processor, and the outside company’s (e-comm, nonfinancial brand etc.) from the outset.
Adopting and/or building APIs to provide more seamless integration with third party payment and wallet services.
Ensuring partnerships are fully compliant with jurisdictional rules and operate with appropriate licenses.
Working closely with processors as program managers to facilitate seamless authorizations, and other complex processes between partners.
Building a digital first brand that reduces overhead and appeals to new customers less likely to visit branches

Check out the incredible speaker line-up to see who will be joining Eric.

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